Coca-Cola said on July 27 it would be raising the price of its sodas in the middle of the year. Economic recession can have the greatest negative impact on the company. Technological Cutting edge technology and recycling:
Pestle analysis of Coca-Cola. Coca-Cola was established in the year at Atlanta, Georgia.
The company ranks top in non-alcoholic beverage industry and also in the marketingdistribution and production of its concentrated syrup. With the brand name coca-cola, the company features many brand like Diet Coke, Fanta, Sprite, Minute Maid which counts to 14 billion dollar revenue. Coca-cola along with its bottling companies stands first in production and distribution channel in the world.
The company has reached over the world with years of existence. The major aim of the company is to increase the market share value which is achieved by maintaining good relations and bond with its associates.
The company also values customer requirements and feedback and also focuses on protecting the company assets and reducing the risks associated with operating the business Thomson, Get Assignment Help from MyAssignmenthelp.
The competition in this market is increasing and the small and local players are facing difficulties in survival. From 20th century the Indian market and consumers are changing and liking the foreign products.
This was the time when Coca-Cola got a green signal from Indian customers. The best marketing strategy adopted by Coca-Cola in India market is to ensure that its beverages are available at rural areas which are very far and inaccessible and reaching maximum of the Indian people.
With this strategy the company gained a brand image among the nation and people started assuming it as iconic image. But the entry of Coca-cola in India was not easy it has faced various political and legal factors which will be discussed later in the essay.
Introduction The aim of this paper is to discuss the environmental analysis of Coca-cola. Companies of any type of industries are facing the uncertainties of the external environment. So in this paper we will discuss the external environment of Coca-Cola and how the various factors of external environment affects the functioning of the company and how the company responds to these uncertainties.
The basic components of Coca Cola drink are the cola leaves extracts, carbonated water, caffeine and syrup of sugar cane. The external environment of a company consists of two areas: Macro and micro environment.
These factors are social, political, legal, economical, technological factors. Under these factors comes the demographics, corporate social responsibility and environmental forces. Under micro environment the factors affecting the business operations are market structure, market trends, competition, customers and suppliers Fahad, By studying the macro environment of Coca-Cola we can identify the possible opportunities and threats for the company which are not in control of the business.
Pestle Analysis of Coca-Cola PESTLE analysis is a marketing tool used by marketers and researchers to study the macro environment or the external environment of a company. The external environment of a company is affected by various factors like Political, Economical, Social, Technological, Environment and Legal.
These factors in total define the whole external environment of Coca-Cola from each and every angle and helps in determining how these various factors will affect the performance and business operations of the company in long run Pestle Analysis, Although the company is leading the beverage industry but still to sustain its competitive advantage the company should conduct regular PESTLE analysis so that it can keep a track on its competitor strategies and seek the opportunities so that it can win the customer loyalty and its market position.
Pestle Analysis In Table Political The political environment of India is influenced by various factors like government policies, interest of political parties. India started liberalization with which Coco-Cola got easy entry in India.2 Company overview Cola-Cola is the leading company of the world produced by the Coca-Cola Company in Georgia, Atlanta.
It is also known as coke in a word and it is a carbonated soft drink. It is also known as coke in a word and it is a carbonated soft drink. This is descriptive PESTLE/PEST/PESTEL analysis of Coca Cola which is one of the expensive brand of the world. It has been operating in beverage industry and having huge market share.
It has number of products which includes but not limited to; Fanta, Sprite,Diet Coke, Coca-Cola zero, Coca-Cola Life, DASANI,Minute Maid. SWOT analysis of Coca Cola (6 Key Strengths in ) Ovidijus Jurevicius | September 13, This Coca Cola SWOT analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the world’s second largest beverage manufacturer.
A short PESTLE analysis of Coca Cola discusses the Political, Economical, Social, Technological, Legal and Environmental factors of the soft drink company. The company is best known for its flagship product, Coca-Cola, a non-alcoholic carbonated drink, loved throughout the world by kids and adults alike.
According to the latest findings for Q2 of net revenues of Coca Cola declined by 8%, organic revenues (Non-GAAP) grew 5%/5(14K). Complete version of Coca Cola PESTEL analysis containing discussion of remaining factors is available in Coca Cola Company Report.
along with analysis of Coca Cola’s marketing strategy and company’s approach towards Corporate Social Responsibility (CSR). This entry was posted in PEST Analyses. Bookmark the permalink. Join Our.