Apple customer analysis

Maverick Updated January 31, — 9: The Five Forces model aims to examine five key forces of competition within a given industry. AAPL has achieved massive success as a company despite going through a number of up and down cycles since its founding in InApple achieved the notable distinction of being the first U.

Apple customer analysis

What has made product launches at Apple so successful, and what can you learn from them to benefit your own business?

Here are three important lessons. Price your products to customer segments. Often lost in the anticipation of Apple's launch events are the subtle changes the company makes to its product portfolio.

In both cases, Apple established a market for additional customer segments. This strategy allows Apple to capture high margins with early adopters and drive penetration among a broader, more price conscious audience at a later date.

Not every company has product launches that allow it to adopt this strategy, but there are always opportunities to evolve and re-price a successful product to address the needs of a new and different customer segment.

Keep your eye to the future. Success and growth elicit expectations. As Apple continues to launch innovative products, the expectations rise. Each Apple event seems to be met with more anticipation than the last, and technology pundits spend months leading up to the events with conjecture about Apple's "next big thing.

Amazon, Blackberry, Samsung, and others have all launched tablets over the past year each with features that they believed provided an advantage over the Apple.

Apple SWOT analysis (5 Key Strengths in ) - SM Insight

But Apple's continuous innovation and forward focus have allowed it to stay ahead of competitors. There's a lesson there for any business that thinks it can ride the coattails of a single successful product for the long term. Listen to your customers. With the advent of social media, customers have a variety of avenues available to them to express their opinions on a particular company or product.

But even if your company isn't a common topic of bloggers, there are more old-fashioned ways to listen to your customers. What's unique about Apple's two most recent product launches, the iPhone 4s and iPad, is the remarkably minor changes the company made to create an abundance of demand.

The new iPad, for example, is not all that dissimilar from the iPad 2. A new screen, 4G, faster processor, and better camera top the list of major developments, but there hasn't been a total redesign of the product. But the new iPad addresses some of the major concerns customers have expressed since the initial launch of the iPad in By directing product development to the voice of the consumer, Apple was able to benefit from the most successful tablet launch in its history.

Listening to your customer is something a firm of any size can do. There are few companies that compete with the size of Apple, and fewer still that have been as successful as Apple over its most recent stretch.

But the formula that has defined Apple's success is not restricted to the economy's behemoths. The key tenants to Apple's growth can be applied to a business of any size. Do you have what it takes to consistently innovate?

Send us your comments and questions at karlandbill avondalestrategicpartners. Avondale associate Matt Cunningham contributed to this article. Apr 12, More from Inc.Strategic Analysis of Apple Inc. - Brian Masi. Uploaded by BrianCMasi. The stores allow Apple to tightly control the image of the brand and provide excellent customer service.

Apple tops many retailers in in-store sales, generating $4, per retail square foot per year, beating other retailers like Tiffany & Co. at $2, and Best Buy at.

Apple customer analysis

Consumer Analysis and Success Factors of Apple Inc. Akash Aggarwal A speak with an Apple customer service representative. Of course, the iPhone presented an opportunity that could have made Apple much more involved, similar to administering iTunes for the iPod.

With a phone, interaction becomes multifaceted/5(9). Jul 31,  · How could Apple get success—an analysis of customer behavior. July 31, July 31, / shihaozhao. Apple Inc is a technology company which headquartered in Cupertino, California.

It was established in by Steve Jobs, Steve Wozniak as well as Ronald Wayne. Apple was focus on personal computer and computer applications for. Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

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